087. how to take the "ick" out of sales and be authentic with Colin Coggins & Garrett Brown

May 15

Colin Coggins and Garrett Brown are loving fathers, husbands, entrepreneurs, and professors on a mission to change how the world views sales by changing how people view themselves. I had the fortune of learning from Colin and Garrett at the University of Southern California in “Sales Mindset for Entrepreneurs” and they recently published their first book, The Unsold Mindset: Redefining What it Means to Sell, which quickly became a Wall-Street Journal bestseller.

🗣 How to take the "ick" and ego out of selling
🗣 What the best salespeople do differently that make them the opposite of sleezy sales people
🗣 Why there isn't one right way to sell
🗣 How focusing on self-awareness & personal development make you naturally better at sales

Join us for an unmasked conversation to become an ick-less salesperson and sell more without being someone you’re not.

(00:28) meet Colin & Garrett

(02:48) how genuine love removes shame

(06:36) looking for the good & practicing self-awareness

(10:20) removing ego & the ick from selling

(13:39) selling is service (aka. giving & receiving value)

(18:18) stop hiding your real self

(22:11) your imperfections make you attractive

(26:38) there's no right way to sell or best way to be

(32:08) it hurts to be put in a box

(36:32) using obstacles as breakthrough opportunities

(43:33) "what if they're doing their best?”